THE BIG DRINK, AN UNOFFICIAL HISTORY OF COCA COLA – E. J. KAHN JR.

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THE BIG DRINK, AN UNOFFICIAL HISTORY OF COCA COLA – E. J. KAHN JR.

45.00

First UK edition, published by Max Reinhardt London, 1960. 

A fascinating study of the history, culture and unknown stories behind the omnipresent drink that some would say, has become more familiar than water. "The official history of Coca-Cola has not, as yet, been bottled; this book, however, gives a true, witty, irreverent but not unsympathetic picture of Coca-Cola's place in the world of today, with some account of its origins in an Atlanta drugstore, its great powerstruggles with its swarms of competitors, and its revolutionary approach to the public through advertising methods which stop at nothing."

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Condition: Very good. Some wear and yellowing to dust jacket, inner pages clean and unmarked.